Description: Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies' marketing strategy. Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the marketing place. The author explains why it is even more important today that brands need consumers' voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers' psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.
Price: 50.11 AUD
Location: Hillsdale, NSW
End Time: 2024-12-07T19:48:43.000Z
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EAN: 9781948976787
UPC: 9781948976787
ISBN: 9781948976787
MPN: N/A
Item Height: 0.9 cm
Item Length: 22.9 cm
Item Weight: 0.23 kg
Item Width: 15.2 cm
Publication Name: Social Media Marketing: Strategies in Utilizing Consumer-Generated Content
Format: Paperback
Language: English
Publisher: Business Expert Press
Subject: Economics, Management, Advertising
Publication Year: 2019
Type: Textbook
Author: Emi Moriuchi
Number of Pages: 166 Pages
