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Book Title: Social Marketing : Influencing Behaviors for Good Philip., Lee, N
Number of Pages: 520 Pages
Publication Name: Social Marketing : Influencing Behaviors for Good
Language: English
Publisher: SAGE Publications, Incorporated
Publication Year: 2011
Item Height: 0.8 in
Subject: Marketing / General, General, Movements / Behaviorism, Teaching Methods & Materials / General
Type: Textbook
Item Weight: 26.1 Oz
Subject Area: Education, Psychology, Business & Economics
Author: Philip Kotler, Nancy R. Lee
Item Length: 9.1 in
Item Width: 7.4 in
Format: Trade Paperback