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Publication Name: Prentice Hall PTR
Edition: 8
Book Title: Principles of Marketing
Number of Pages: 720 Pages
Language: English
Publisher: Prentice Hall PTR
Item Height: 1.3 in
Publication Year: 1998
Topic: Marketing / General
Illustrator: Yes
Genre: Business & Economics
Item Weight: 59.6 Oz
Item Length: 11.3 in
Author: Philip Kotler, Gary Armstrong
Item Width: 8.6 in
Book Series: Prentice-Hall Series in Marketing
Format: Hardcover
