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Marketing Communications: A Brand Narrative Approach by Terry Smith, Fredrik...

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Marketing Communications: A Brand Narrative Approach by Terry Smith, Fredrik...

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Item Height: 246mm

Item Width: 190mm

Author: Terry Smith, Fredrik Lange, Micael Dahlen

Publication Name: Marketing Communications: a Brand Narrative Approach

Format: Paperback

Language: English

Publisher: John Wiley & Sons INC International Concepts

Subject: Marketing

Publication Year: 2009

Type: Textbook

Item Weight: 1190g

Number of Pages: 606 Pages

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