Description: Magazine from Cover to Cover, Paperback by Johnson, Sammye; Prijatel, Patricia, ISBN 0199829845, ISBN-13 9780199829842, Used Good Condition, Free shipping in the US For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and publisher description.
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Book Title: Magazine from Cover to Cover
Number of Pages: 400 Pages
Language: English
Publication Name: Magazine from Cover to Cover
Publisher: Oxford University Press, Incorporated
Subject: Publishing, Journalism, General
Item Height: 0.8 in
Publication Year: 2012
Item Weight: 31.7 Oz
Type: Textbook
Subject Area: Design, Language Arts & Disciplines
Item Length: 8.4 in
Author: Sammye Johnson, Patricia Prijatel
Item Width: 10.8 in
Format: Trade Paperback
