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International Marketing And Purchasing: From Marketing-Mix To Relationships...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:International Marketing And Purchasing: From Marketing-Mix To Relationships And NetworksISBN13:9780762303182ISBN10:0762303182Author:Cavusgil, S. Tamer (Editor), Ghauri, Pervez N. (Editor)Description:Presents A Collection Of Papers Which Are The Results Of Research Undertaken By A Group Of Scholars Examining The Field Of International Marketing And Purchasing (Imp) This Book Presents An Overview Of Marketing As A Discipline And Provides Writing On The Developments It Is Used As Supplementary Text In Courses As Business-To-Business Marketing Binding:Hardcover, HardcoverPublisher:Jai Press Inc.Publication Date:2000-01-21Weight:1.48 lbsDimensions:0.81'' H x 9.21'' L x 6.14'' WNumber of Pages:356Language:English

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International Marketing And Purchasing: From Marketing-Mix To Relationships...

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Author: Cavusgil, S. Tamer (Editor)

Book Title: International Marketing And Purchasing: From Marketing-Mix T...

Language: English

Format: Hardcover

Publisher: Jai Press Inc.

Publication Year: 2000

Item Weight: 1.48 lbs

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