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Book Title: Advertising and Promotion : An Integrated Marketing Communication
Number of Pages: 864 Pages
Publication Name: Advertising and Promotion : an Integrated Marketing Communications Perspective with Powerweb
Language: English
Publisher: McGraw-Hill Higher Education
Publication Year: 2003
Item Height: 1.3 in
Subject: Advertising & Promotion
Type: Textbook
Item Weight: 72 Oz
Item Length: 11.1 in
Subject Area: Business & Economics
Author: George E. Belch, Michael A. Belch
Item Width: 8.7 in
Format: Hardcover
